When people search for the salary of a prominent professional like Dr. Greg Landis, a renowned figure in sports chiropractic, they are often seeking to understand the earning potential of a highly successful career in that field. While the specific income of any private individual is confidential, we can use Dr. Landis's career as an exemplary case study to analyze the financial landscape for chiropractors.
This in-depth guide will break down what a chiropractor can expect to earn. The profession offers not only the reward of improving patient health but also significant financial potential, with a median salary of nearly $80,000 and top earners commanding well over $160,000 annually.
What Does a Chiropractor Do?

A Doctor of Chiropractic (D.C.) is a healthcare professional focused on the diagnosis, treatment, and prevention of neuromusculoskeletal system disorders, particularly those affecting the spine. Their work is hands-on and patient-centered.
Core responsibilities include:
- Patient Consultation and Examination: Assessing a patient's posture, spine, and reflexes to identify health issues.
- Diagnosis: Using clinical expertise and sometimes X-rays or other imaging to determine the root cause of pain or dysfunction.
- Spinal Adjustments: Performing manual adjustments to the vertebrae of the spine to restore proper function and alleviate pain.
- Treatment Planning: Developing holistic wellness plans that may include exercises, nutritional advice, and lifestyle recommendations.
- Specialized Care: Many, like Dr. Landis, specialize in areas like sports medicine, pediatrics, or neurology to treat specific patient populations.
Average Chiropractor Salary

Salary data shows a wide but promising range for chiropractors, reflecting the diverse career paths available within the profession.
According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for chiropractors was $77,950 in May 2023. The median wage is the point at which half of the workers in the occupation earned more than that amount and half earned less.
However, the median doesn't tell the whole story. The salary range is significant:
- The lowest 10% earned less than $45,030.
- The highest 10% earned more than $160,360.
Reputable salary aggregators provide a similar picture. Salary.com places the average U.S. chiropractor salary at approximately $86,177, with a typical range falling between $73,204 and $115,034. This data confirms that while there is a standard range, six-figure incomes are well within reach for experienced and successful practitioners.
Key Factors That Influence Salary

What separates a chiropractor earning a modest income from one with a six-figure salary? Several key factors come into play, from where you practice to whether you own the clinic.
###
Level of Education and Certifications
All practicing chiropractors must earn a Doctor of Chiropractic (D.C.) degree and obtain a state license. While this is the standard entry point, post-graduate education is a major salary differentiator. Earning advanced certifications in specialized fields can significantly boost earning potential.
For example, certifications in a high-demand area like sports medicine (Diplomate of the American Chiropractic Board of Sports Physicians®) or pediatric chiropractic can attract a more specific clientele and allow for higher billing rates. These credentials signal a higher level of expertise and can open doors to more lucrative opportunities.
###
Years of Experience
As with most professions, experience is a primary driver of income growth. A chiropractor's salary typically follows a clear upward trajectory:
- Entry-Level (0-3 years): New graduates often start as associates in existing clinics. According to Payscale, an entry-level chiropractor can expect to earn an average of around $65,000 as they build their skills and client base.
- Mid-Career (5-10 years): With a solid patient roster and a proven track record, a mid-career chiropractor's earnings increase substantially. Many in this stage consider opening their own practice.
- Experienced/Senior-Level (10+ years): Chiropractors with over a decade of experience, especially those who own a successful practice or have a strong specialization, represent the top earners in the field, often exceeding $120,000 to $150,000+ annually.
###
Geographic Location
Where you set up your practice matters immensely. Salaries can vary significantly based on state and metropolitan area due to differences in cost of living, demand for services, and insurance reimbursement rates.
According to BLS data from May 2023, the top-paying states for chiropractors include:
1. Florida: Annual mean wage of $112,870
2. Connecticut: Annual mean wage of $111,040
3. Nevada: Annual mean wage of $105,860
4. New Jersey: Annual mean wage of $103,400
5. Massachusetts: Annual mean wage of $100,530
Practicing in a major metropolitan area with a high cost of living and high demand for wellness services will generally yield a higher salary than practicing in a small, rural town.
###
Company Type
The single biggest factor in a chiropractor's earning potential is often their employment model.
- Associate Chiropractor: Working as an employee in an established clinic provides a stable salary and benefits without the risks of business ownership. However, the income ceiling is lower.
- Private Practice Owner: This is the path with the highest earning potential. Practice owners not only earn from their own patient care but also from the overall profitability of the clinic, including services provided by associate chiropractors or massage therapists. While they bear all the risks and overhead costs (rent, staff, marketing, insurance), successful owners make up the majority of the top 10% of earners in the profession.
- Multidisciplinary Clinics/Hospitals: Some chiropractors work in integrated healthcare settings alongside medical doctors, physical therapists, and other specialists. These roles often offer competitive, stable salaries and robust benefits packages.
###
Area of Specialization
Developing a niche can be highly lucrative. General family chiropractors have a broad patient base, but specialists can command higher fees for their targeted expertise. In the mold of Dr. Greg Landis, a specialization in sports chiropractic can lead to opportunities with professional sports teams, university athletic departments, and high-performance athletes who are willing to pay a premium for specialized care that enhances performance and speeds recovery.
Other profitable specializations include:
- Chiropractic Neurology
- Pediatric and Perinatal Chiropractic
- Animal Chiropractic
- Corporate Wellness
Job Outlook

The future for chiropractors looks bright. The BLS projects that employment for chiropractors will grow by 9 percent from 2022 to 2032, which is much faster than the average for all occupations.
This growth is driven by several factors:
- An aging population experiencing more joint and back pain.
- Increasing public interest in non-invasive, drug-free, and preventative healthcare options.
- Wider acceptance of chiropractic care by other healthcare professionals and insurance plans as a legitimate treatment for musculoskeletal issues.
Conclusion

A career as a chiropractor offers a rewarding path for those passionate about holistic health and wellness. While the median salary provides a solid foundation, the earning potential is largely in your hands. Aspiring and current chiropractors can significantly increase their income by:
- Gaining valuable experience and building a strong reputation.
- Pursuing advanced certifications in high-demand specializations like sports medicine.
- Practicing in a high-paying geographic location.
- Ultimately, considering the path of private practice ownership to unlock the highest earning potential.
For anyone inspired by the success of professionals like Dr. Greg Landis, the data shows that a well-managed chiropractic career is not only personally fulfilling but can also be financially prosperous.