A degree from the University of Wisconsin-Madison, a globally recognized "Public Ivy," is a significant investment in your future. But what does that investment translate to in terms of real-world earnings? For prospective students and their families, understanding the potential return on investment is a critical piece of the college decision puzzle. Graduates from UW-Madison can expect to enter the workforce with a strong starting salary, often ranging from $60,000 to over $80,000, with substantial growth potential that can lead to six-figure incomes by mid-career.
This article provides a data-driven analysis of the salary potential for UW-Madison graduates, exploring the key factors that influence earnings and the promising job outlook for Badgers entering the professional world.
What Do UW-Madison Graduates Do?

It's more than just a diploma; a degree from UW-Madison signifies a rigorous education, critical thinking skills, and a connection to a powerful global alumni network of over 450,000. This opens doors to a vast array of industries. Graduates are not confined to a single career path but are sought after by top-tier employers in virtually every sector.
Common career fields for UW-Madison alumni include:
- Technology & Data Science: Working as software developers, data analysts, and cybersecurity experts for companies ranging from local giant Epic Systems to global leaders like Microsoft and Google.
- Engineering: Designing and innovating in roles like mechanical, biomedical, and chemical engineering for firms such as 3M, P&G, and Boston Scientific.
- Business & Finance: Driving strategy as financial analysts, consultants, and marketing managers in Fortune 500 companies, major banks, and leading consulting firms.
- Healthcare & Life Sciences: Pursuing roles in research, healthcare administration, and clinical practice, supported by world-class programs in biology, nursing, and pharmacy.
- Public Service & Education: Applying the "Wisconsin Idea"—the principle that the university should improve people's lives beyond the classroom—in government, non-profits, and educational institutions.
Average Salary for UW-Madison Graduates

Salary data reveals a strong and positive financial outcome for UW-Madison graduates. It's important to look at both starting salaries (what you can expect right after graduation) and mid-career salaries (which reflect long-term growth).
According to the most recent UW-Madison First-Destination Survey (2022-2023), which captures outcomes for recent bachelor's degree recipients, the overall average starting salary was $65,839.
However, this is just the beginning of the earnings journey. Reputable salary aggregator Payscale provides a broader view of long-term potential:
- Early Career Salary (0-5 years experience): An average of $70,500 per year.
- Mid-Career Salary (10+ years experience): An average of $135,100 per year.
This significant jump from early to mid-career highlights the powerful trajectory that a UW-Madison education can set for a professional's lifetime earnings.
Key Factors That Influence Salary

An average salary provides a useful benchmark, but your individual earnings will depend on a combination of specific factors. Understanding these variables is key to maximizing your earning potential.
### Area of Specialization (Major and College)
Your field of study is arguably the most significant factor determining your starting salary. Graduates from high-demand technical and business fields typically command the highest initial offers.
Based on the UW-Madison First-Destination Survey, here is a breakdown of average starting salaries by college:
- College of Engineering: $77,936
- Wisconsin School of Business: $73,501
- School of Computer, Data & Information Sciences: $72,500 (Note: This is a newer school, and many CS/Data grads are captured in the College of Letters & Science figures, where the average is $93,989 for Computer Science majors).
- School of Nursing: $70,088
- College of Agricultural & Life Sciences: $55,420
- College of Letters & Science: $54,992 (This average includes a very wide range of majors, from humanities to high-earning computer sciences).
### Years of Experience
As demonstrated by the Payscale data, experience is a primary driver of salary growth. Entry-level employees focus on learning and applying their academic knowledge. As you gain 5, 10, or more years of experience, you take on more responsibility, develop specialized expertise, and manage projects or teams, all of which lead to substantial increases in compensation. A UW-Madison graduate in engineering might start around $78,000 but can easily surpass $150,000 as a senior engineer or manager later in their career.
### Geographic Location
Where you choose to work has a major impact on your salary due to differences in demand and cost of living. While many graduates find excellent opportunities in Madison and Milwaukee, moving to a major metropolitan area can significantly increase your paycheck.
- Madison, WI: A financial analyst might earn around $75,000.
- Chicago, IL: The same role could command $85,000, reflecting a larger market.
- San Francisco, CA: In the high-cost, high-demand Bay Area, that salary could jump to over $110,000, according to data from Salary.com.
It's crucial to weigh higher salaries against the higher cost of living in major coastal cities.
### Company Type
The size and type of your employer play a key role. A large, established corporation like P&G may offer a competitive starting salary, robust benefits, and a clear path for advancement. A tech startup might offer a lower base salary but include potentially lucrative stock options. Government and non-profit roles often have lower base salaries but may provide excellent benefits and job security.
### Level of Education
While this article focuses on undergraduate salaries, pursuing an advanced degree can unlock higher earning potential. According to the U.S. Bureau of Labor Statistics (BLS), professionals with a master's degree earn a median of 16% more per week than those with only a bachelor's degree. For those with a professional or doctoral degree (like a Ph.D., M.D., or J.D.), the earnings premium is even more significant.
Job Outlook

The career outlook for college graduates, particularly from a top-tier institution like UW-Madison, is strong. The U.S. Bureau of Labor Statistics (BLS) projects that employment in occupations requiring a bachelor's degree will grow faster than the average for all occupations through 2032.
Fields in which UW-Madison excels show particularly high growth projections:
- Software Developers: Projected to grow by 25% from 2022 to 2032, much faster than average.
- Data Scientists: Projected to grow by 35%, indicating massive demand.
- Financial Managers: Projected to grow by 16%, more than double the average rate.
This data suggests that a UW-Madison degree not only prepares graduates for today's jobs but also positions them securely in the high-growth industries of tomorrow.
Conclusion

A degree from the University of Wisconsin-Madison is a powerful catalyst for a successful and lucrative career. While the overall average starting salary of around $66,000 is impressive, the true value lies in the long-term growth, with mid-career professionals earning well over six figures.
For anyone considering this path, the key takeaways are:
- Your major matters: Technical, business, and data-focused fields currently yield the highest starting salaries.
- Experience drives growth: Your earnings potential will increase significantly throughout your career.
- Your degree is a passport: A UW-Madison education prepares you for high-demand jobs across the country and in the fastest-growing sectors of the economy.
Ultimately, the data confirms that an investment in a UW-Madison education provides a substantial and lasting return, paving the way for a financially rewarding professional journey.