For professional basketball players looking to extend their careers or showcase their skills in a high-energy format, the BIG3 league presents a unique and compelling opportunity. Founded by entertainer Ice Cube and executive Jeff Kwatinetz, this 3-on-3 professional league has captured the attention of fans and athletes alike. But beyond the fast-paced action, a crucial question arises for prospective players: What are the real earning potentials?
While not a traditional salaried career, playing in the BIG3 offers a distinct, performance-driven compensation model. Player earnings are a dynamic mix of base pay, bonuses, and a significant prize pool, with top-performing teams seeing their income skyrocket. This article breaks down the complete salary structure of the BIG3 league.
What Does a BIG3 Player Do?

A BIG3 player is a professional athlete competing in a touring 3-on-3 basketball league. The season typically runs during the summer, filling a void for basketball fans after the NBA Finals.
Key Responsibilities Include:
- High-Level Competition: Players, many of whom are former NBA stars, compete in weekly games leading up to playoffs and a championship. The game is physically demanding, featuring unique rules like the 4-point shot.
- Team Collaboration: Players work within a small team structure, often with a Captain and Co-Captain who have leadership and strategic responsibilities.
- League Promotion: As faces of a growing league, players are expected to engage with media, participate in promotional events, and connect with fans to help build the BIG3 brand.
Average BIG3 League Salary: A Performance-Based Model

Unlike the guaranteed, multi-year contracts of the NBA, the BIG3 operates on a tiered, performance-based pay structure. There isn't a single "average salary," but rather a system where every player receives a base salary, with the vast majority of their potential earnings tied directly to winning.
According to sports business platform Boardroom, the league's compensation is designed to heavily incentivize performance:
- Base Salary: Most roster players receive a base salary of $10,000 for the season.
- Tiered Compensation: Captains and Co-Captains receive a higher base salary, reported to be at least $25,000, with some top-tier Captains earning as much as $100,000 as a base.
- Championship Prize Pool: The most significant portion of a player's potential income comes from the prize money. The championship team splits a substantial prize, which constitutes a large percentage of the league's revenue. As reported by sources like CNBC, players on the winning team can earn an additional $50,000 to $100,000+ each from the championship bonus alone.
This structure means a player on a championship team could earn well over ten times their initial base salary.
Key Factors That Influence Salary

Several factors determine a player's total earnings in the BIG3. These elements replace traditional metrics like education and company type with ones directly related to athletic performance and star power.
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Player Status and Contract Tier
A player's role on the team is the primary determinant of their base pay. The league is structured with clear hierarchies that reflect a player's experience, leadership, and marketability.
- Captains: These are typically the most famous and accomplished players on the roster (e.g., Joe Johnson, Kevin Martin). They are responsible for drafting their teams and serve as on-court leaders. Their status earns them the highest base salaries in the league.
- Co-Captains: These players are key contributors and veterans who support the Captain. They receive a middle-tier base salary, higher than roster players but less than Captains.
- Roster Players: These athletes are drafted to fill out the team. While their base pay is the lowest, they have the same opportunity to share in the lucrative prize money if their team wins.
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Team Performance and Winning
This is, by far, the most critical factor influencing a player's take-home pay. The BIG3's motto could easily be "you get what you win." The league’s revenue-sharing model allocates a significant portion of its total revenue—often cited as over 50%—to player compensation, primarily through the playoff prize pool.
A team that performs poorly and misses the playoffs will see its players earn little more than their base salary. Conversely, a team that makes a deep playoff run and wins the championship will see its players earn a massive financial windfall, dwarfing their initial pay.
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Professional Background and 'Star Power'
While the BIG3 doesn't consider a player's "level of education," it heavily values their "professional education"—namely, their prior career in the NBA or other top-tier international leagues. A player’s history and name recognition directly influence their earning potential.
Former NBA All-Stars, champions, and fan favorites are more likely to be designated as Captains, immediately placing them in the highest salary tier. Their star power draws viewers, sells tickets, and attracts sponsors, making them more valuable to the league from a business perspective. This marketability is rewarded with a higher guaranteed income.
Job Outlook

As the BIG3 is a specific sports league and not a general profession, it is not tracked by the U.S. Bureau of Labor Statistics (BLS). However, the career outlook for players within the league appears positive and is tied to the league's own growth.
The BIG3 has demonstrated stability and growth since its inception in 2017. It has secured television deals with major networks like CBS Sports and continues to expand its reach. As league revenue grows through new sponsorships, media rights, and potential expansion, the player prize pool is expected to increase concurrently. This creates a promising financial future for current and prospective players, solidifying the BIG3 as a viable and lucrative post-NBA career path.
Conclusion

A career as a BIG3 player offers a unique financial journey unlike traditional sports leagues. It is a path defined by meritocracy and high-stakes competition.
Key Takeaways:
- Pay is Performance-Based: Your earnings are directly tied to your ability to win games, especially the championship.
- Tiered Structure: Your professional legacy and "star power" determine your initial contract status as a Captain, Co-Captain, or Roster Player, setting your base pay.
- High Earning Potential: While the base salaries are modest, the championship prize money provides an opportunity to earn a six-figure income in a single summer season.
- Growing Opportunity: The league's continued growth suggests that player compensation and opportunities will likely increase in the coming years.
For veteran athletes with a competitive fire and a proven track record, the BIG3 offers a thrilling platform to extend their careers and compete for a significant payday. It's a clear-cut system where success on the court translates directly to success in the bank.